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Signage me up
If the gestation period for every Next Big Thing were as long as it has been for digital signage (digital out-of-home media), we’d all still be psyched about AOL dial-up service. Honestly, it’s like...
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Minnesota digital signage mafia in Las Vegas
As white hot as social media is, digital signage/digital out-of-home media is on a long, slow burn. Here at the Digital Signage Content Strategies Summit in Las Vegas, produced by the Strategy...
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Fandom occurs naturally – with a little help from savvy marketers
This post also appears in the eFangelists blog from Met|Hodder. When it comes to conferring legitimacy, “authentic” versus “manufactured” fan activity seem to be in conflict. Things really go viral,...
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